What is Google Analytics? How Does it Work?
Google Analytics is a free web analytics service offered by Google that tracks and reports website movement. Google propelled the administration in November 2005 in the wake of getting Urchin. Google Analytics is currently the most generally utilized web examination benefit on the Internet.
The normal entrepreneur isn’t occupied with being an analyst. They are keen on developing their business and their website is a major piece of their arrangement. Be that as it may, by what method will they know whether the site is succeeding or coming up short?
Google Analytics uncovers the hard certainties. So where do you begin?
It begins with comprehending what Google Analytics is and how it functions. Let’s make a plunge!
Google Analytics creates point by point measurements about action on a site. On its site, Google clarifies that the framework “causes you break down guest movement and illustrate your gathering of people and their needs, wherever they are along the way to buy.”
Google Analytics utilizes first gathering treats on every guest’s PC that stores unknown data. This is the thing that totals guest information into your record.
Google Analytics is the World’s Most Popular Web Analytics Tool
- Google Analytics is introduced on more than 10 million sites
- 60% of the main 10,000 sites utilize Google Analytics
- half of the main 1 million sites utilize Google Analytics
You will get an abundance of information about your site, and Google has made this product as basic as feasible for you to begin.
How does Google Analytics Work?
The record holder creates this code and after that inserts it into the HTML back end of their site. The GA code needs to be set on each page of your site that you need to track.
You can get your Analytics account up and running in one evening. Here are the means:
- Visit the Google Analytics site and make a record.
- Set up your record to track your property. Add examination following to your site, a portable application or blog. Each of these has an exceptional setting that Analytics will walk you through finishing.
It’s as straightforward as that.
More Help with Google Analytics
Is it accurate to say that you are apprehensive about setting up Google Analytics yourself? Or, then again perhaps you set it up yet need to know whether everything is working effectively.
We’re here to offer assistance. We will ensure your Google Analytics is running easily with the goal that you get the sort of site information that will help develop your business.
Call us on 071 886 3313 or email: email@example.com
Increased Exposure to Potential Customers
2.01 BILLION USERS AND GROWING.
Say no more!
Smart businesses gather leads. Engage with your audience don’t hammer fans with daily emails pushing them to buy in – unless that’s what they signed up for.
Email them consistently once or twice a week with helpful information that also leads them to your website.
Reduce your Marketing Expenses
Starting a Facebook business page costs you exactly R000000.00
Sure, you may pay somebody to setup your page or design you a stunning profile picture and cover. This is optional and not necessary.
Reach your Target Audience
Just because there are over 2.01 billion Facebook users, it doesn’t mean that they all want to Like your page. Facebook allows you to create audiences based on the criteria you are wanting.
If you are a local business, you can direct your ads within a 10-20 mile radius. The ads might cost you more, but the Likes and potential customers are laser targeted.
If you own a women’s fitness clothing store for example you may want to target women of a certain age, living or working within a 10-15 mile radius with interests in fitness. Facebook provide a wide variety of variables ensuring you target the correct audience.
Use Facebook Insights
I am not a numbers girl at all. My creative abilities and interests outweigh my enthusiasm when it comes to looking at numbers and charts.
But I must say that Facebook make it easy to understand. Their provide great information for business owners.
You will be able to easily see
- How many page Likes you have
- The Reach of your posts & page
- Engagement of your page
- Post Performance… and much more
You will also be able find out how specific posts are performing, the demographics of your fans, gender, etc.
Build your Brand
Your Facebook Business Page can do wonders for helping you build brand loyalty.
What exactly does that mean?
It means that if you consistently provide valuable and entertaining content, your followers will stay loyal – even if you make mistakes.
If your followers see you being pro active, they will more likely to do business with you than with
Increase Your Web Traffic
Use your Facebook Business Page to drive traffic to your website.
If all you’re doing on Facebook is getting engagement on your posts, then you’re really just an entertainer not a marketer.
Make use of links posts. Facebook now generates a full-width thumbnail image if your website makes one available. All you would need to do is copy the URL of your page and paste it into Facebook and Facebook will pull the image and content from your website. Alternatively if you have a share button on your page, click on it and share to your Facebook page.
The topic of SEO (serach engine optimisation) gets debated quite a bit.
Google does index Facebook pages.
Using Facebook to drive traffic to your website will help with page rank and page authority. If a page on your website is getting visitors it is sure to rank higher than a page that does not get any visitors.
Be Mobile Ready
More and more people are joining Facebook on a daily business. If you have a business page you increase the chances of being found. Facebook is completely mobile friendly.
When people view your Facebook page on a mobile device they will see the following:
- Hours of operation
- Telephone Number
Check out the Competition!
An interesting feature on Facebook pages lets businesses spy on competitors.
This doesn’t mean you can look over their shoulders and check out sales or results etc. It is a great way to see how competitors in your area and niche are growing on Facebook.
In the Insights you should see something like the image below:
Well guys, I hope this article has given you some encouragement to get started. If this all sounds a little Chinese or you don’t have the time, please give me a call on 0718863313, email me on firstname.lastname@example.org or visit my website for more information.
1st impressions count! I am sure you have heard that quote many times. website is your shop front and just like looking at a window display, you want to make it as inviting as possible.
It should reflect everything you want potential customers to know about your business. You want to ensure that your visitor will finding what they are looking for quickly and with ease. You may have the most amazing business model and offer extraordinary customer service, but with a poorly functioning website, you could miss out on a significant amount of business and ultimately make a terrible impression.
More and more businesses are taking their online presence seriously, needless to say the competition is getting tough. If you want to stay in the game, you are going to have to have a website that makes it easy for your users to browse your products and services.
So, what makes a great website? How can you set your website apart from the rest? I have put together a short list to get you started.
Your website must be viewable and usable regardless of the device it is being viewed on (mobile, tablet or desktop). This will continue to be a basic requirement for a great website.With new and improved mobile devices coming to the market on a regular basis, having a responsive website design is a must have. Statistics are showing that more and more people are using their mobile devices to browse the Internet with.
Yes! Les is more. No need to write the dictionary out. Websites are featuring fewer pages, with simpler designs and more blank spaces.
Some websites are also implementing what’s referred to as “Flat Design”. Flat web design uses two-dimensional/flat images which are aesthetically pleasing to look at, in combination with lots of open space and bright colours. Flat design also meets the requirements of a responsive web design, which makes it a must have if you want to keep up with the trends.
Usability has always been a key to a successful website. Websites that are pleasing to the eye are going to attract more customers than those that scream out at you with bad quality graphics and odd colour schemes.
The navigation on your website is also of great importance. If customers can’t easily make their way around your site, they won’t be staying long.
The speed at which your pages load also have a strong impact on the user. If they take too long, you will no doubt loose your visitor and possible potential customer too.
VALID AND TO THE POINT CONTENT
High quality content will not only keep your visitors attention but it plays a vital part in search engine optimisation. Websites that provide users with a variety of formats, such as video and images vs. text when possible, will have greater success than those that don’t meet the demands of today’s website viewers.
Marketing automation will also continue to evolve, and many websites will incorporate customized landing pages, banner ads, and other promotions to supplement email campaigns. The traditional newsletter or simple email marketing campaign will likely not be enough to capture new customers.
Websites with vibrant colours have become more popular and more acceptable in recent years.
When viewed in high definition, bold colours can have a powerful impact on the user. And, in the case of a flat design website, bright colours can make all the difference.
FULLSCREEN VIDEOS AS BACKGROUNDS
Websites with full screen background videos that play when opening the URL are becoming more and more popular due to increased Internet speeds and advanced browser technology. These videos are mesmerizing, attractive and retain the attention of the user.
You’ll see a lot more websites using card-based design these days, popularised by the image sharing site Pinterest. A benefit of this type of design is that the card design is ideal for users with mobile devices and varying screen sizes.
Card-based design provides viewers with short and simple bursts of information that can easily be digested. They also provide an easy way to promote user action, which is usually to click through to a landing page or more in-depth information on a particular topic.
If you are not sure or don’t have the time to access your website, give us a call so we may arrange an online website audit for you.
It could be the end of you, or the start of your best years in business ever
If you own a business you should have a website, regardless of your other marketing methods whether you sell items online or provide just a service. Your website should detail your background, experience and other credentials to give you credibility and give potential customers more confidence when deciding whether or not to deal with you.
Whether you design your own website or hire someone to do it for you, it will be easier if you understand the process of creating your small business website.
- Decide the purpose for your website
What is it that you would like your website to do for you? It may be fairly static or you may want to use it for information about your company and provide articles and information you’ve written to clients and potential clients. You may of course want to sell products and services directly online.
This is a very important first step as you would be ultimately designing the website for your visitor and possible client.
- Choose a platform to design your website on
Based on what you want to do with your website, you do have several choices in software. Most of them are free. It is my suggestion that you maintain control of your website. Don’t get stuck with a website that has been created using software that is not easily available or understood.
If your main purpose is to sell products online, you should consider software which is specifically designed for e-commerce. However, if e-commerce is only a small part of your website’s purpose, you can get free or low-cost add-ons that work with most popular free content management software such as, Joomla! and WordPress. These are both CMS – Content management systems and will allow you to edit your website from any pc no matter where you are.
- Choose your domain name
Choose your domain name eg yourname.co.za This can be your company name or any name you wish people to identify your company with. Choosing a domain name is also going to give your email some branding. You don’t want your clients identifying you as email@example.com. It is more professional to be firstname.lastname@example.org. Owning your domain will also give you ownership of your email address no matter what isp you use to connect to the internet. I say take the control and better yet take ownership.
- Choose a reliable web hosting company
When choosing a hosting company there are a few important matters to consider. You can start your website with a small hosting pack and upgrade as you go along. Make sure your choice of website hosting company has a good record for uptime, support and turnaround time. I hear horror stories all the time of clients’ websites being down for long periods of time. You should also consider speed, bandwidth limitations, server space limitations, backups and server location. All these factors will affect your website. At the end of the day you want your website to be available 24/7 delivering speedy page requests, making your end users experience a pleasurable one.
- Choose a template and plugins for your website
Once you’ve chosen your domain name, software and hosting company, you need to start thinking about what you would like your website to look like. With many content management systems you will have the choice from hundreds or even thousands of different templates that give your website the look and feel you want. For instance, if you are a real estate agent, you might consider looking for a template that is geared towards selling real estate. This may include a template that will have relevant backgrounds and features that enable you to showcase your listings.
While free templates are readily available, don’t be shy to spend a small amount for a premium template. Visit www.themeforest.net for a wide variety of templates.
Whether you want to add a shopping cart, provide social networking share buttons, incorporate videos, start a podcast, require people to sign up to receive free material or downloads, create a portfolio of your photographs, and even run surveys, polls, or a newsletter, just about anything you can think of is available as an add-on at no cost. These add-ons are called plugins. This will save you plenty bucks as you won’t need to pay a developer to write you software for the functionality you are looking for.
- Organize your website
At this stage, you need to decide what to display on each page. First decide on your menu or navigation items. It’s important to think carefully about how you want to organize and structure the information on your website. Constantly think about your end user and what they would like to see. Make your navigation clear and simple.
- Create your website content
Obtaining content from my clients is always the hardest part of the process. It needs to be compelling to visitors and convey the right kind of information at the right level so visitors actually read it instead of moving on to the next website. When you write text, think about it from your visitor’s perspective.
In addition to text, you also need images. Making your pages professional looking is particularly important as visual impact and appeal are a key part of any website. I strongly suggest not using clip art. Keep it real, your clients will relate and respond more. Images can make or break a website. If you have bad images you could possible come off as an amateur in your field. Images speak louder than words and tell a story in an instant.
Keep your home page interesting, it is your shop front. Entice your visitor to read on and stay on your website. Don’t put the encyclopedia on your website. Keep your information concise and to the point.
- Populate and maintain your website
Most text and graphics are added using a built-in WYSIWYG (what you see is what you get) webpage editor that is easy to use and does not require you to know anything about web programming. This editor allows you to cut and paste your text from any document and upload images from your computer. You will also have the ability to edit text size, color, font and other features as well as the sizing and placement of images. The editor will allow you to preview your material before you actually make it available for your visitors.
I have designed a few websites where clients have taken over the maintenance of their own site. Starting a website from scratch can be very daunting so you may want to hire a website designer to do this for you. When the initial site goes live, I suggest to those that request it, to take over their own sites. This will give you the ability to make your own edits and save some valuable cash.
- Let the world know you are here
Nobody buys a car and parks it in the garage. We drive our cars, service them and take care of them. The same should happen to your website. Don’t spend a small fortune on getting a website designed and just leave it, hoping visitors will find you. Every second of the day there are websites going live all around the world. You need to tell the world you are here and ready to do business. Make use of social media. Tell your friends and spread the word. Consider a Facebook Marketing Campaign or AdWords Campaign from Google. Getting ranked on Google is a catch 22 situation.
Google will never rank your page well because nobody visits it. You may ask yourself, how will I get people to visit if they can’t find me on Google. You will need to drive visitors to your site, make a noise and get some attention. Google picks up on this and you will slowly start getting better rankings from Google. Social sharing and paid campaigns is a small thing you can do to help market your lovely new website.
SEO (Search Engine Optimisation) will play a vital part in being found on Google. It is an ongoing process and comes at a price. I will discuss this in more detail in another blog.
- Hello, is anybody visiting my site?
You need to create a Google Analytics account. This is very simply as Google is very clear with their steps on how to create a Google Account. Once you have done this and inserted your tracking code into your website, you will start seeing some valuable data.
This data will allow you to choose dates, compare periods, view reel time visitors, page views, locations, genders, referring sites, keyword usage and many more stats.
Hope my article has outlined the basic process as simple as possible. If you have the time and knowledge to design your website, make sure you have the basics enabled. If you are looking at employing a website designer, don’t be fooled by any designer and know your basic website needs.
I will go into depth on each step in more articles.