1st impressions count! I am sure you have heard that quote many times. website is your shop front and just like looking at a window display, you want to make it as inviting as possible.
It should reflect everything you want potential customers to know about your business. You want to ensure that your visitor will finding what they are looking for quickly and with ease. You may have the most amazing business model and offer extraordinary customer service, but with a poorly functioning website, you could miss out on a significant amount of business and ultimately make a terrible impression.
More and more businesses are taking their online presence seriously, needless to say the competition is getting tough. If you want to stay in the game, you are going to have to have a website that makes it easy for your users to browse your products and services.
So, what makes a great website? How can you set your website apart from the rest? I have put together a short list to get you started.
Your website must be viewable and usable regardless of the device it is being viewed on (mobile, tablet or desktop). This will continue to be a basic requirement for a great website.With new and improved mobile devices coming to the market on a regular basis, having a responsive website design is a must have. Statistics are showing that more and more people are using their mobile devices to browse the Internet with.
Yes! Les is more. No need to write the dictionary out. Websites are featuring fewer pages, with simpler designs and more blank spaces.
Some websites are also implementing what’s referred to as “Flat Design”. Flat web design uses two-dimensional/flat images which are aesthetically pleasing to look at, in combination with lots of open space and bright colours. Flat design also meets the requirements of a responsive web design, which makes it a must have if you want to keep up with the trends.
Usability has always been a key to a successful website. Websites that are pleasing to the eye are going to attract more customers than those that scream out at you with bad quality graphics and odd colour schemes.
The navigation on your website is also of great importance. If customers can’t easily make their way around your site, they won’t be staying long.
The speed at which your pages load also have a strong impact on the user. If they take too long, you will no doubt loose your visitor and possible potential customer too.
VALID AND TO THE POINT CONTENT
High quality content will not only keep your visitors attention but it plays a vital part in search engine optimisation. Websites that provide users with a variety of formats, such as video and images vs. text when possible, will have greater success than those that don’t meet the demands of today’s website viewers.
Marketing automation will also continue to evolve, and many websites will incorporate customized landing pages, banner ads, and other promotions to supplement email campaigns. The traditional newsletter or simple email marketing campaign will likely not be enough to capture new customers.
Websites with vibrant colours have become more popular and more acceptable in recent years.
When viewed in high definition, bold colours can have a powerful impact on the user. And, in the case of a flat design website, bright colours can make all the difference.
FULLSCREEN VIDEOS AS BACKGROUNDS
Websites with full screen background videos that play when opening the URL are becoming more and more popular due to increased Internet speeds and advanced browser technology. These videos are mesmerizing, attractive and retain the attention of the user.
You’ll see a lot more websites using card-based design these days, popularised by the image sharing site Pinterest. A benefit of this type of design is that the card design is ideal for users with mobile devices and varying screen sizes.
Card-based design provides viewers with short and simple bursts of information that can easily be digested. They also provide an easy way to promote user action, which is usually to click through to a landing page or more in-depth information on a particular topic.
If you are not sure or don’t have the time to access your website, give us a call so we may arrange an online website audit for you.