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Why every business should have a Facebook Business Page

Increased Exposure to Potential Customers


Say no more!

Lead Generation

Smart businesses gather leads. Engage with your audience don’t hammer fans with daily emails pushing them to buy in – unless that’s what they signed up for.

Email them consistently once or twice a week with helpful information that also leads them to your website.

Reduce your Marketing Expenses

Starting a Facebook business page costs you exactly R000000.00

Sure, you may pay somebody to setup your page or design you a stunning profile picture and cover. This is optional and not necessary.

My point is that getting started with a facebook business page costs you nothing until you start paying for ads. Facebook ads are inexpensive and you only spend on your target market.

Reach your Target Audience

Just because there are over 2.01 billion Facebook users, it doesn’t mean that they all want to Like your page. Facebook allows you to create audiences based on the criteria you are wanting.

If you are a local business, you can direct your ads within a 10-20 mile radius. The ads might cost you more, but the Likes and potential customers are laser targeted.

If you own a women’s fitness clothing store for example you may want to target women of a certain age, living or working within a 10-15 mile radius with interests in fitness. Facebook provide a wide variety of variables ensuring you target the correct audience.

Use Facebook Insights

I am not a numbers girl at all. My creative abilities and interests outweigh my enthusiasm when it comes to looking at numbers and charts.

But I must say that Facebook make it easy to understand. Their provide great information for business owners.

You will be able to easily see

  • How many page Likes you have
  • The Reach of your posts & page
  • Engagement of your page
  • Post Performance… and much more

You will also be able find out how specific posts are performing, the demographics of your fans, gender, etc.

Build your Brand

Your Facebook Business Page can do wonders for helping you build brand loyalty.

What exactly does that mean?

It means that if you consistently provide valuable and entertaining content, your followers will stay loyal – even if you make mistakes.

If your followers see you being pro active, they will more likely to do business with you than with

Increase Your Web Traffic

Use your Facebook Business Page to drive traffic to your website.

If all you’re doing on Facebook is getting engagement on your posts, then you’re really just an entertainer not a marketer.

Make use of links posts. Facebook now generates a full-width thumbnail image if your website makes one available. All you would need to do is copy the URL of your page and paste it into Facebook and Facebook will pull the image and content from your website. Alternatively if you have a share button on your page, click on it and share to your Facebook page.

Boost SEO

The topic of SEO (serach engine optimisation) gets debated quite a bit.

Google does index Facebook pages.

Using Facebook to drive traffic to your website will help with page rank and page authority. If a page on your website is getting visitors it is sure to rank higher than a page that does not get any visitors.

Be Mobile Ready

More and more people are joining Facebook on a daily business. If you have a business page you increase the chances of being found. Facebook is completely mobile friendly.

When people view your Facebook page on a mobile device they will see the following:

  • Hours of operation
  • Address
  • Reviews
  • Telephone Number

Check out the Competition!

An interesting feature on Facebook pages lets businesses spy on competitors.

This doesn’t mean you can look over their shoulders and check out sales or results etc. It is a great way to see how competitors in your area and niche are growing on Facebook.

In the Insights you should see something like the image below:

Well guys, I hope this article has given you some encouragement to get started. If this all sounds a little Chinese or you don’t have the time, please give me a call on 0718863313, email me on marcelle@webdynamix.co.za  or visit my website for more information.